Maximizing gift giving

How Deep Is Our Love?

Valentine’s Day is just around the corner, and questions about gift-giving are in the air. Should we get a gift for our loved ones or not? And if we get a gift, should we spend our paycheck on material presents or on a shared experience? Should we get a large gift to prove our love? Determining the perfect gift can be quite stressful. Here are some findings from social science that we should take into account when buying gifts. Recognize that giving makes us happier From the perspective of rational economics, gift giving is anything but rational. After all, we never really know what the other person wants, and anything we pick out for them will typically be less suited for them as something they would pick out themselves. ….[READ]