The Virality Equation

It was this time of year in 2014, when I was interviewed by the New York Times about the ALS Ice Bucket Challenge. You might remember that campaign, it was unprecendented: millions of people around the world started pouring buckets of ice cold water over their heads in support of ALS. The campaign spread like wildfire on Youtube and Facebook. The author of the NYT piece wanted to know what made the campaign so successful, from a psychological angle, that is. ….[READ]