Psychological mass persuasion

Study shows how easy and effective it is for Facebook ads to target your personality

Last week, Facebook’s founding president Sean Parker admitted his concerns that by focusing on social validation, Facebook was designed to exploit “a vulnerability in human psychology”. Added to this, and amidst the current furore around fake news, imagine if adverts on Facebook could be adapted to target your personality, significantly increasing the odds that people like you will click on the ads and then buy the associated products. A timely study in PNAS shows just how easy and effective it is to target web users according to their personality, a technique that the researchers call “psychological persuasion”. ….[READ]

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