Helping organisations

This nonprofit uses behavioral science to nudge people towards making good choices

People don’t always act in their best self-interest. They know they should save more for retirement, but never actually increase their contributions to a retirement plan. They know they should work out in the morning before work, but hit snooze when the alarm goes off at 6 a.m. The team at ideas42 — a nonprofit consulting firm cofounded in 2008 by MIT Sloan professor Antoinette Schoar and two colleagues from Harvard and Princeton — understands that, and wants to help people make decisions that will ultimately benefit them. The New York-based firm works with companies, governments, and educational institutions to help them reach their goals. ….[READ]