Data-driven nudge

How Government Data Can Supercharge the Nudge 

Big data and the Internet of Things offer broad opportunities for improving government. Using sensor technology to gather data from utility meters, street lights, transit vehicles and other assets, and then applying the latest technologies and techniques for analyzing all of that data, can yield smarter, greener, more efficient communities. But focusing exclusively on big data and connected devices leads to an incomplete vision. The behaviors, insights and goals of people are crucial as well. After all, people are now part of the Internet of Things thanks to their smartphones, wearable technology and connected homes and cars. ….[READ]