Don’t think of an elephant

The power of framing: It’s not what you say, it’s how you say it

In March 2016, before Trump was selected as the Republican nominee, cognitive scientist George Lakoff was already concerned about the emerging Trump phenomenon. So he wrote an article called “Understanding Trump” that details the ways in which Trump “uses your brain against you” – and sent it to every member of the Clinton campaign. Lakoff researches how framing influences reasoning, or how the way we say something often matters much more than what we say. And he has used his research to inform how Democrats can better frame their party positions. ….[READ]

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