Knowing What Drives Shoppers

Powering the Shopper Experience via Behavioral Insights

That “more information” Gartner is talking about can only be gained by analyzing user behavior, folks. In the fast-moving world of eCommerce, the most effective way to do this is by harnessing the power of Behavioral Analytics. It’s no secret that there are the Amazons and eBays of the online world and everyone else. How did they get there? By truly understanding behavior, the customer journey, and acting on it in real time, by seizing that opportunity at the right moment, and guiding their shoppers to behave in a certain way. ….[READ]

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