Comparison and contrast

To Make Better Choices, Look at All Your Options Together

We make thousands of decisions every day. Some are fairly simple — we decide when to wake up, what to have for breakfast, what to wear to work, which email to reply to — while others are more complex, requiring us to weigh different options. For example, when buying a laptop, we want to compare different models to find the best one for our budget; when choosing a retirement plan, we compare options to find one with the highest returns for our risk appetite; and when hiring, we compare multiple applicants to identify the best candidate. ….[READ]

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