Supporting nudge

Israelis favor gentle government ‘nudges,’ study says

Israelis of all walks of life tend to support gentle prompts from government and businesses that encourage positive behavior, according to a recent survey. The method of influence is known as “nudging,” and it includes measures like enabling organ donation registration during driver’s license renewal, or having credit card companies send SMS alerts when customers approach their credit limit. The use of nudges is being examined in several countries as a tool governments can use to encourage healthier and money-saving behavior without using heavy-handed regulations or limiting people’s freedom to make choices. ….[READ]

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