The truth about you

Does Google Know Your True Self?

Have you ever Googled a question you would never ask your best friend? Are there searches you would never admit to making? If so, it seems you’re in good company. In his recent book, Everybody Lies, Seth Stephens-Davidowitz presents some surprising facts about our Internet search habits. He carefully examined five years worth of search data, using Google Trends, a tracking tool. And what he found was often surprising. People’s online searches show them to be “nastier and meaner than they often present themselves.” ….[READ]

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