Learn how to nudge

Beyond carrots and sticks

The idea is simple: It is better for state and local governments to help citizens “do the right thing” in the first place than to go through the painful process of penalizing those who misbehave. Government agencies seek to promote socially desirable citizen behaviors in many ways. Consider these examples: Children, brush your teeth. In some states, daycare centers are required by law to have children brush their teeth.1 With centers at risk of losing their licenses, heavy-handed enforcement can be costly and difficult. Recycling in Chicago? Only 9 percent of Chicagoans properly recycle. ….[READ]