Predicting emotions online

Facebook patents show multiple ways the network could harness our emotions

Social media has been known to mess with our emotions and even affect our mental health — and that manipulation is sometimes by design. Facebook, in particular, has been known to play fast and loose with its users feelings. Troubling news broke last month that the network’s targeted ads were sometimes designed to prey on teenage users’ perceived insecurities, which isn’t entirely surprising given teens’ tendency to air out their feelings online. Tech analytics firm CB Insights unearthed a trio of Facebook patents focused on harnessing the emotions of its users published by the US Patent and Trademark Office (USPTO). ….[READ]

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