The rise of addictive technology

Your Addiction to Social Media Is No Accident

On February 9, 2009, Facebook introduced the like button. Initially, the button was an innocent thing. It had nothing to do with hijacking the social reward systems of a user’s brain. “The main intention I had was to make positivity the path of least resistance,” explains Justin Rosenstein, one of the four Facebook designers behind the button. “And I think it succeeded in its goals, but it also created large unintended negative side effects. In a way, it was too successful.” Today, most of us reach for Snapchat, Instagram, Facebook, or Twitter with one vague thought in mind: Maybe someone liked my stuff. ….[READ]

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