A nudge bias

The potential of behavioural economics: beyond the nudge

Behavioural economics is a revolutionary field. Its champions may not have beheaded any royalty, but they have done the academic equivalent by overthrowing a paradigm that ruled our thinking and shaped our institutions. Behavioural economists have shown that the hyper-rational, self-interested agents of standard economics are mythical creatures. Real-world people are irrational, struggle to exert control over their emotions and impulses, and are social animals with a fondness for fairness. This paradigm shift radically changes how we think about behaviour, and it seems poised to change our institutions. ….[READ]