Implicit bias

This map shows what white Europeans associate with race – and it makes for uncomfortable reading

This new map shows how easily white Europeans associate black faces with negative ideas. The ConversationSince 2002, hundreds of thousands of people around the world have logged onto a website run by Harvard University called Project Implicit and taken an “implicit association test” (IAT), a rapid-response task which measures how easily you can pair items from different categories.To create this new map, we used data from a version of the test which presents white or black faces and positive or negative words. The result shows how easily our minds automatically make the link between the categories – what psychologists call an “implicit racial attitude”. ….[READ]