Social information for high-stake decisions

How a Simple Nudge Spurred More People to Say ‘Yes’ to Teach for America

Teach for America places thousands of recent college graduates in urban and rural public schools across the country each year. New Wharton research found that the inclusion of just one sentence in the job offer letter significantly increased the number of people who decided to accept. Business economics and public policy professors Clayton Featherstone and Judd Kessler joined Knowledge@Wharton to discuss how “social information” can affect the outcome of high-stakes decisions, such as choosing that first job.  ….[READ]

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