Money emotions

How Humanizing UX Is Reshaping Digital Marketing For Financial Services

Consider this: Companies lose $62 billion every year due to poor customer service. NewVoiceMedia, the contact center vendor on whose research this figure is based, theorizes that great customer service is the critical differentiator and that investing in personalized and engaging customer experiences will help businesses retain customers and secure new business.I agree. And so did the thought leaders who spoke at the recent 2017 Digital Marketing for Financial Services Summit. At the conference, speaker after speaker stressed the importance of giving customers exceptional service. ….[READ]