Can a site capture attention?

Utilizing AI for Personalization of Websites & Digital Experiences

In the innovation race today, brands are looking to incorporate new technologies – artificial intelligence, user interfaces, big data analysis and advanced merchandising – to create personalized web experiences for their customers. So where do you start? Who’s doing it well? What’s the right strategy for your brand? How do you create a personalized experience that’s meaningful to your audience and drives revenue? Personalization 101. Most websites today still offer the same experience and content to every visitor, regardless of behavior, interest or attributes. ….[READ]

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