Going with the herd

Social pressure or punishment? Using behavioural insights for compliance

For policymakers wanting to use behavioural insights to improve compliance, “investing in longer-term development of social norms may be the best course”, argues an evidence review published by the Australia and New Zealand School of Government. There are nonetheless a range of approaches, such as punishment, rewards and better information, that can be useful, depending on the situation — and policymakers need to be careful not to use such interventions in counterproductive ways. The paper examines previous studies targeting behavioural change in compulsory and non-compulsory contexts — tax compliance and energy use, respectively. ….[READ]

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