The thinking-small approach

Big Returns from Thinking Small

Our latest Freakonomics Radio episode is called “Big Returns from Thinking Small.” By day, two leaders of Britain’s famous Nudge Unit use behavioral tricks to make better government policy. By night, they repurpose those tricks to improve their personal lives. They want to help you do the same. Below is a transcript of the episode, modified for your reading pleasure. For more information on the people and ideas in the episode, see the links at the bottom of this post. And you’ll find credits for the music in the episode noted within the transcript. ….[READ]

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