Incentives for hand-washing

Peer Pressure Is a Better Motivator Than Cash

When you’re a kid, peer pressure is typically framed as something to resist: It’s the villain in those movies you were forced to watch in a health class about the dangers of teen drinking, or name-checked in a hypothetical question about all your friends jumping off bridges. And, true, no one wants to be a total pushover, no matter how old you are. But as Susanna Gallani, an assistant professor at Harvard Business School, recently wrote in Harvard Business Review, there are times when peer pressure can come in handy: In the workplace, it can be a powerful motivator in helping co-workers pitch in toward a collective goal. ….[READ]