The effects of shrinkflation

Austerity bites? Less chocolate for your money as packets shrink

Confectionery firm Mars is shrinking the pack size of favourite sweets including Maltesers, M&M’s and Minstrels by up to 15% in the latest example of an industry trend that is shortchanging shoppers. It is the second time within a year that Mars has reduced the number of Maltesers in its sharing bags, which now weigh in at just 93g. Last autumn packs of Maltesers, billed as the lighter way to enjoy chocolate, shrank from 121g to 103g. The American food giant appears to have taken action across its bestselling brands: family packs of M&M’s are now 25g lighter at 140g, while bags of Minstrels and Revels are also almost 10% lighter. Prices are unchanged. ….[READ]

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