Do deadlines make sense?

Longer deadlines make people donate more money

“If you give a donation within three days, an anonymous contributor will donate an additional DKK 10.” This was the message that researchers from the Department of Economics and Business Economics, Aarhus BSS – Aarhus University, sent out via email and text message on behalf of DanChurchAid to approximately 53,000 Danes who had previously donated money. The deadline given to trigger the additional donation from the anonymous contributor varied. For one group of email recipients, the deadline was three days. For others it was 10 days, and a third group was given until the first day of the following month. ….[READ]

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