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Behavioral Economics: The Best Kept Secret in Startups

I hated Economics in high school. My teacher was a womanizing drunk who sat all the pretty girls in the front row and drew boring graphs on the whiteboard. I remember thinking to myself, “how will this EVER be relevant in my life?”. Then a course in college changed my perspective forever. That course was Behavioral Economics, and back then it was somewhat of an emerging concept. Where standard economics focuses on supply, demand and break-even analysis, behavioral economics has roots in psychology and decision making. ….[READ]