How people avoid information

Information avoidance: From health to politics, people select their own reality

We live in an unprecedented “age of information.” Dieters have access to nutritional information, people at risk of genetic disease can undergo cutting-edge medical tests and citizens in modern democracies have access to a wide range of news sources covering the entire political spectrum. However, for all the information that is out there, people make use of very little of it. Those on diets, for example, often prefer not to look at the number of calories in a tasty dessert, people at high risk for a disease avoid screening tests that could give them a definite answer, and most consumers of news choose sources that align with rather than challenge their political ideology. ….[READ]

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