Everyone cares about something

A psychological trick to turn people green: show how environmentalism will help their own goals

How do you get people to act in a climate friendly manner? The received wisdom is to push the basic message that climate change is real, humans have a hand in it, and we must mitigate it through action. But this approach hits a wall when people are disposed against that goal ideologically or because they simply don’t care enough. New research in the Journal of Applied Psychology suggests another strategy: encourage environmental behaviours by linking them to goals that are already personally important. ….[READ]