The user adoption hurdle

Framing the future of mobility

When it comes to shared mobility and autonomous vehicles, winning consumers over could be as challenging as developing the technology. How can organizations at the leading edge of the changing mobility ecosystem encourage adoption of these new modes of transport? The extended automotive industry is in the early stages of a potentially transformative evolution, one in which today’s personally owned, driver-driven vehicles will likely travel alongside shared and self-driving cars. Incumbent players and new entrants are working hard to make that shift a reality, investing billions in developing autonomous driving systems and shared mobility platforms. ….[READ]

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