Do you prefer flexibility?

When to Set Rigid Goals, and When to Be Flexible

To encourage loyalty, customers who purchase wine at the online store Yesmywine receive a stamp in the form of a “Country Medal” each time they buy a bottle. Customers who collect 12 medals over the course of a year receive a reward, such as a free bottle of wine. Sounds like most standard loyalty programs, right? It’s not — there’s a catch. To qualify, customers must collect their 12 Country Medals in a specific sequence set out by the store. For example, in January they might be told they have to buy a French Chardonnay. In February, an Australian Red. In March, an Argentinian Malbec, and so on. ….[READ]

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