Normal is not average

The Normalization Trap

What’s normal? Perhaps the answer seems obvious: What’s normal is what’s typical — what is average. But in a recent paper in the journal Cognition, we argue that the situation is more complicated than that. After conducting a series of experiments that examined how people decide whether something is normal or not, we found that when people think about what is normal, they combine their sense of what is typical with their sense of what is ideal. Normal, in other words, turns out to be a blend of statistical and moral notions. Our key finding can be illustrated with a simple example. ….[READ]

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