Nudge for good

Can Behavioral Science Help in Flint?

A week after Donald Trump’s election, a thirty-year-old cognitive scientist named Maya Shankar purchased a plane ticket to Flint, Michigan. Shankar held one of the more unorthodox jobs in the Obama White House, running the Social and Behavioral Sciences Team, also known as the President’s “nudge unit.” When she launched the team, in early 2014, it felt, Shankar recalls, “like a startup in my parents’ basement”—no budget, no mandate, no bona-fide employees. Within two years, the small group of scientists had become a staff of dozens—including an agricultural economist, an industrial psychologist, and “human-centered designers”—working with more than twenty federal agencies on seventy projects, from fixing gaps in veterans’ health care to relieving student debt. Usually, the initiatives had, at their core, one question: Could the growing body of knowledge about the quirks of the human brain be used to improve public policy? ….[READ]

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