Behavioral Design in NYC

Helping Government Engage New Yorkers: Applying Insights from Behavioral Science

It is a critical, yet seemingly simple function of city government: connect residents to the programs designed to serve them. Cities invest countless resources to inform the public of valuable programs and encourage residents to use them. Yet mysteriously, those who would most benefit from these programs often neglect to take advantage of them. For example, national statistics show that eligible students nationwide leave more than $2.7 billion in free financial aid on the table every year. In many cases, the problem may not be the programs themselves, but the way in which information about them is shared. ….[READ]