How nudges can deliver big savings

Government ‘nudge unit’ to take on complex problems

A special government unit that has saved the NSW budget millions of dollars using behavioural psychology to “nudge” citizens to act differently will now turn its attention to helping apprentices finish their training, improving the experience of hospital patients and promoting diversity in the public service. After early successes getting people to pay fines and taxes on time the behavioural insights unit in the Department of Premier and Cabinet is now applying its strategies to more complex policy challenges. ….[READ]

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