The influence of price food

The strange effects of thinking healthy food is costlier

Consumers believe healthy food must be more expensive than cheap eats and that higher-priced food is healthier – even when there is no supporting evidence, according to new research. The results mean not only that marketers can charge more for products that are touted as healthy, but that consumers may not believe that a product is healthy if it doesn’t cost more, researchers say. And this belief in the health power of expensive foods may lead people to some other surprising conclusions. ….[READ]

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