The sober shopping

Apple Pay Will Change the Way Your Brain Thinks About Buying Things

Drunk shoppers behave: Impulse buying online just got even easier. With Apple’s new MacBook Pro launched last month, all you have to do is tap your finger to the Touch ID scanner located on the Touch Bar to buy—no more searching through your wallet for the right card, no more typing in three-digit security codes and expiration dates. On the front end, the new method is faster and probably more secure than using stored credit card info online. On the back end, it gives merchants and banks a new framework to process your purchases. And if past research is any indication, Apple Pay, Samsung Pay, Venmo, and countless other reduced-friction digital payment technologies are probably going to change the way your brain processes purchases, too. ….[READ]