Charitable giving for millenials

Connections to a Cause: The Millennial Way of Charity

It was an otherwise routine bus ride through the Costa Rican countryside several years ago that changed the way Chase Adam thought about what makes people give. Mr. Adam, a 24-year-old Peace Corps volunteer at the time, noticed that a woman canvassing riders for donations to help her ailing son was having unusual success where others came up empty. The reason, he quickly realized, was in the woman’s hand: a copy of her son’s medical record that vivified his struggles. The insight led Mr. Adam to start Watsi, a digitally focused health nonprofit that is helping to redefine charitable giving for millennials, in part by replicating online that kind of direct connection between patient and donor. ….[READ]