Is cash better than cards?

Why a latte tastes better when you pay with cash

It was a Starbucks skinny latte that inspired Avni Shah to take a closer look at how the payment methods used by consumers can change the way we think about the things we buy. Cash, cheque, debit or credit – they all affect how much connection, or lack thereof, we feel toward our purchases, big or small, according to Dr. Shah, an assistant professor of marketing at the University of Toronto Scarborough and Rotman School of Management. Dr. Shah was a grad student in North Carolina when she began asking questions on the topic. One day, she stopped by a coffee chain before class, as was her usual habit, and placed her regular order. ….[READ]

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