How to turn check cashers into savers

Can Science Make People Save Money?

Friday afternoon is one of the busiest times at RiteCheck, a 24-hour check casher in New York’s South Bronx. At the register, Dayana Machin, 29, jokes with customers as she runs their checks through a computer system—ribbing a regular for having a rival check casher’s loyalty card on his keychain, accepting compliments on the golden lion hanging around her neck. Every time she hands a customer a wad of cash she says, “Anything else, my love?” And sometimes, with the right customer, she asks something else: “Would you like to open a savings account?” ….[READ]

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