When time was still our friend

Still ticking: The improbable survival of the luxury watch business

On 17 March 2016, the watch manufacturer Breitling opened a lavish new stall at Baselworld, the world’s biggest watch fair, to show off its latest marvels. There was the Avenger Hurricane, a beefy black and yellow extravaganza in a special polymer case made specifically to survive all extremes of superhuman adventure (£6,500). There was the Superocean Chronograph M2000 Blacksteel, with full functionality at a depth of 2,000 metres (£3,850). And there were at least 60 other items, each out-glistening the other in an attempt to demonstrate a new and expensive way to tell the time. And then there were the fish. Above the entrance to the temporary shop – which, at 10 metres high, was really more of a pavilion – was a huge tank holding 650 jellyfish. ….[READ]

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