Healthier eating habits

What the health industry can learn from behavioral economics

Fruit or fudge, white rice or brown? And if yes, how much? What sounds like a simple choice is a complex decision influenced by nutritional habits formed in childhood, environmental factors and associations such as the music playing over dinner and the size of the plate. Add to this our body’s tendency to store surplus calories in fat in case the next meal doesn’t materialize, and urbanized lifestyles with little physical exercise, and the foundations for increasing obesity figures are laid. ….[READ]