How to sell sugar water

The Organic Gatorade Illusion

The multinational corporation PepsiCo has announced that it will begin selling a new iteration of its blockbuster “sports drink,” Gatorade. It will be similar to the flagship Gatorade Thirst Quencher (which used to simply be Gatorade but required clarification as the line of Gatorade products grew). The key difference in the new product is that it will be called G Organic. It will also be made with sugar from organically farmed sugarcane and carry a label whose largest word is a sprawling “ORGANIC.” The basic idea of using organic sugarcane seems good, or at least innocuous. ….[READ]