Fuel efficiency and job satisfaction

Be Bites: Nudging Pilots to Use Less Fuel

Inspired by the growing success of nudges, private companies have become interested in working with academics to leverage behavioural science. An excellent example is the British airline Virgin Atlantic, which set out to tackle its own behavioural challenge, using behavioural science. In a highly competitive environment, airlines such as Virgin Atlantic are under pressure to keep costs low to stay in business. Fuel costs are the largest single cost item for any airline and represent around one third of total operating costs. ….[READ]