Nudged to buy

Big Data Is Nudging You

When I was a college student, I was pretty good at buying lemons. And I’m not referring to the citric variety. Today, I attribute my past mistakes to a lack of expertise and having been easily influenced by people with used car salesman persuasion skills. I’ve become very sensitive to sales tactics as a result of these and other experiences. My work in the domain of consumer behavior made me understand sales and marketing better from an academic point of view, but didn’t attenuate my sometimes cynical attitude as a consumer. So I’d like to apologize in advance if this shows (too much) in the remainder of this post. ….[READ]

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