How companies nudge behavior

Nudge for good: How insights from behavioral economics can improve the world— and manipulate people

Richard H. Thaler is a world-renowned behavioral economist and professor of finance and psychology.. Recently, he was interviewed by The Economist. The discussion covers some of the fundamental studies in the field, like “save more tomorrow” which encourages people to save more by signing up to increase their savings rate every year and auto-enrollment for pensions that have drastically increased employee participation in pension funds. ….[READ]

 

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