Nudge customers to take action

Improve Customer Engagement by Tackling Decision Paralysis

Decision paralysis has been one of marketing’s biggest challenges since before the Internet even existed. The idea is simple: we “don’t know what we want very often,” as behavioral scientist, Duke University professor, TED speaker, and author Dan Ariely explained in an interview with AdAge. Complicating matters even further is the fact that humans are risk-averse and that, to some extent, all decisions are emotional. How can a mobile marketer simplify their customers’ decision processes? Tailor your app messaging to your customers’ lifecycle journeys. Here’s how. ….[READ]

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