The power of emotion

The emotion is experience

Imagine: Your product dominates your industry, though recently you’ve begun losing market share. The research looks scary: white-labeled A/B testing conclusively shows the competitor’s feature set beats you head-to-head. Your hockey-stick is broken, crawling down toward an inevitable loss of dominance. Customers increasingly choose your competitor. How could the lens of Choice Architecture guide your response? ….[READ]

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