How cognitive biases grow the online basket

Don’t Just Capture Impulse in eCommerce, Replace It

One reason many manufacturers and retailers are concerned about eCommerce, especially for CPG, is how much it might reduce impulse purchases. No end caps or palettes to grab attention, no checkout lanes to entice shoppers. While the issue of impulse online isn’t solved yet, Integer has conducted original research and curated case studies which provide some answers. ….[READ]

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