Nudging pilots

Virgin Atlantic is using new behavioral science research to train pilots to save fuel

A new study found that Virgin Atlantic Airways pilots used less fuel when they were told their usage was being monitored, a striking example of applying behavioral science techniques for real-world impact. The economists conducting the study analyzed data from more than 40,000 flights and found “the behavioral effects of such interventions are currently estimated as the most cost-effective way to prevent a metric ton of carbon dioxide from entering the atmosphere.” ….[READ]

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