The godfather of behavioural economics

Misbehaving: the making of behavioural economics – Richard Thaler LSE Lecture

Richard Thaler, described by The Spectator as ‘the godfather of behavioural economics’, will be in conversation with LSE Director Craig Calhoun about his book Misbehaving: the making of behavioural economics, an authoritative and entertaining history of behavioural economics. Richard Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Traditional economics assumes rational actors. ….[READ]

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