Is nudging social support?

Applying Behavioural Economics to Canadian public policy

Some decisions invite undesirable behaviour, even if unintentional. Others can encourage desirable behaviour, but they have to be thought through. Think about taking the escalator, or taking the stairs. These actions are challenging because they have an immediate cost, but generate long-term benefits, and because human decision-making can be skewed to a present bias. ….[READ]

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