How to sell more apples

A clever tweak to how apples are sold is making every

Three years ago, a group of researchers at Cornell University’s Food and Brand Lab had a hunch. They knew that many of apples being served to kids as part of the National School Lunch Program were ending up in the trash, virtually untouched. But unlike others, they wondered if the reason was more complicated than simply that the kids didn’t want the fruit. Specifically, they thought the fact that the apples were being served whole, rather than sliced, was doing the fruits no favor. And they were on to something. ….[READ]

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